DOON BUSINESS SCHOOL

Established in 2007.

Private institution, located at Mi-122, Behind Pharma City, Selaqui, Dehradun, Uttarakhand – 248011.

Recognised by regulatory bodies: It mentions approval/recognition by All India Council for Technical Education (AICTE) and University Grants Commission (UGC).

Campus setting: In Selaqui area (Dehradun) which is somewhat away from the city-centre, giving a more campus-style environment.

DBS is now part of DBS Global University (DGU) — under a recent transformation: DBS + related campuses unified under DGU in 2024.

Courses Offered

DBS offers a variety of undergraduate (UG) and postgraduate (PG) programmes, especially in management, commerce, and allied streams.
Some highlights:

UG programmes: e.g., BBA (with specialisations), B.Com / B.Com (Hons).
PG programmes: MBA (with specialisations like Marketing, HR, Finance, Digital Transformation etc).
Integrated programmes (e.g., BBA + MBA) also available.
Example courses & specialisations:
- BBA with specialisation in E-Commerce and Supply Chain.
- MBA with specialisation in Digital Transformation.

Faculty & Teaching Approach

DBS claims its faculty includes individuals with experience from premier institutions (mention of IIMs, FMS, XLRI) and uses methods like case-studies, role-play, simulation.
For example, in a brochure PDF, they list faculty resource persons like Dr. Nikhil Kulshrestha (Dean Academic) with >25 years experience.

For MBA/PGDM: Tuition fees are quoted around ₹ 5.8 lakhs to ₹ 13.9 lakhs (for the full programme) in recent data.

For BBA: Fees are given in one source as for 3-year course sum approx ~₹ 5.4 lakhs (based on semester-wise breakdown) for some batches.

Note: These amounts typically include tuition; hostel, meals, other charges may be extra.

One-time admission fees may also apply (e.g., for MBA one source says ₹ 50,000 one-time admission fee).

For the BBA program, DBS lists estimated fees: Semester I ₹1,05,000; Semester II ~₹80,000; Semester III ~₹85,000; etc.

Placements & Industry Interface

DBS reports good placement metrics in several sources:
- One source: “Highest & average package for 2023: Highest ~ ₹ 24 LPA; Top 20% average ~ ₹ 11.60 LPA; Top 80% average ~ ₹ 8.15 LPA; 250+ recruiters.”
- Student reviews support similar high figures for certain batches: e.g., review mentioning highest ~ ₹ 23 LPA.
Top recruiters named include: Deloitte, HCL Technologies, Wipro, ICICI Bank, Asian Paints.
Internship and industry project components appear to be integrated in the curriculum.

Strengths:

- Located in Dehradun — scenic, quieter than big metro campuses.
- Wide array of programmes and specialisations → good choice flexibility.
- Evidence of strong placement outcomes for some students/batches (especially PG programmes).
- Emphasis on industry-alignment, certifications, experiential learning (which is positive).